Brand – Havvy
The Havvy woman is passionately individual and fascinated by design and style that is effortless. As creative director and designer for Havvy, I sought to create a style that reflects a sense of modern simplicity with a focus on subtle detail and flattering silhouettes. Beautiful high – end fabrics were sourced from Italy and other parts of Europe that contribute to a sense of comfort and aesthetic appeal.
A combination of recent personal and previous mood board work examples that capture the seasonal look and feel for the respective product category and target customer. Inspired by trend and guided by colour and fabric direction.
Dark Paradise SS17/18
There is beauty within the depths of the shadows and the purity of the light. Dark paradise draws inspiration from wild beauty, subtle detail and the bold presence of moody landscapes. It touches on the alternative and explores deeper beneath the surface.
The ocean shivers with fragility. We breathe in the quietude and steadiness as we sink weightlessly into its depths. White – capped waves tumble to shoreline only to dissolve into a marbled maze. We are inspired by the fluidity of movement, the untamed nature of the ocean and the subtle, textured designs it carves into sand.
On land, shards of layered palm leaves emulate emerald fortresses. We are distracted by their shadows as reams of light trickle through leaves like a slatted shutter. Its unashamed disregard for all that lay in its pathway creates a sense of wild abandonment. We draw inspiration from the cool shades of tropical foliage, textured fans and ombré fronds. It is natural, elegant and creates a sense of intense desire.
Dusk draws upon us and with it a shaft of bright light that pales into ashes of warm jeweled tones. It is rich, deep and saturated. The sky claims its beauty with the majestic swipe of a paintbrush. This season, we build upon a base of striking neutrals of black, white and warm, sandy tones. With it, we layer jewel tones that reflect the sky at dusk. The Dark Paradise collection is considered with a focus on natural beauty. As we reflect upon days spent in paradise, it moves and shifts our very being. We embrace this season with charged emotion… we do not rest in idleness.
Herewith presented are work examples of CAD (Computer Aided Drawing) designs created to showcase product and styling features for the respective brand, target customer and product category.
A representation of work examples for styling and technical specifications included in a full tech pack briefing, often accompanied with fit and fabric specifications, unit buy, delivery date etc. (an important tool for garment development, product costing and production).
RANGE BUILD / COLLECTION
A visual representation of a cohesive collection created for a period of time (monthly) or a seasonal range offer designed for the respective categories, target customer and brand offer. This is reflective of the mood and inspiration created initially with the creative process and showcased in the form of a planogram.