Home2018-09-27T11:06:04+00:00
Havvy

ABOUT

I am a creative storyteller with 10 years of experience as a designer spanning the clothing and bodywear industries including: swimwear, lingerie & shapewear, sleepwear, loungewear & (light) sportswear categories; and in more recent years spent time developing and launching a new lifestyle brand. This time has afforded me a great deal of growth and new skill, having developed and managed a small business. I am inspired by vision and driven to achieve excellence. I possess a wide skill set with a fine balance between strategy and creative.

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DESIGN

My role as a designer and creative director has covered the clothing and bodywear industries, including specialization in swimwear, lingerie and sleepwear, loungewear and (light) activewear categories. Design showcases a portfolio of work within the creative process namely: mood and trend research, drawing (CAD), technical specifications and range building across all categories.

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MARKETING

My great passion for marketing is born of the creation and growth of brand and the unique lifestyle that defines a brand. Marketing highlights the strategy developed over my time working on a brand in corporate retail as well as the additional studies completed to further develop this skill. In addition, the recent creation of a swimwear brand has allowed me the opportunity to conceptualise and express creative direction via visual campaign work, content creation, launch event activation and digital media management.

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HAVVY

Havvy is a swimwear brand that represents the spirit of resort lifestyle. It is the beauty in all that is summer. The vision for Havvy is to build a sustainable brand and instill the essence and brand ethos into the daily lives of like – minded consumers. This page offers a unique overview of the brand I have created and co – founded.

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