I am a creative storyteller with 10 years of experience as a designer spanning the clothing and bodywear industries including: swimwear, lingerie & shapewear, sleepwear, loungewear & (light) sportswear categories; and in more recent years spent time developing and launching a new lifestyle brand. This time has afforded me a great deal of growth and new skill, having developed and managed a small business. I am inspired by vision and driven to achieve excellence. I possess a wide skill set with a fine balance between strategy and creative.
My role as a designer and creative director has covered the clothing and bodywear industries, including specialization in swimwear, lingerie and sleepwear, loungewear and (light) activewear categories. Design showcases a portfolio of work within the creative process namely: mood and trend research, drawing (CAD), technical specifications and range building across all categories.
My great passion for marketing is born of the creation and growth of brand and the unique lifestyle that defines a brand. Marketing highlights the strategy developed over my time working on a brand in corporate retail as well as the additional studies completed to further develop this skill. In addition, the recent creation of a swimwear brand has allowed me the opportunity to conceptualise and express creative direction via visual campaign work, content creation, launch event activation and digital media management.
Havvy is a swimwear brand that represents the spirit of resort lifestyle. It is the beauty in all that is summer. The vision for Havvy is to build a sustainable brand and instill the essence and brand ethos into the daily lives of like – minded consumers. This page offers a unique overview of the brand I have created and co – founded.